The brand launched in 2023 with a dream to connecting women worldwide through our passion for modest wear and hijabs, committed to quality, sustainability, and inclusivity. Succhi is derived from Arabic word for “to hold” or “to wrap around”, symbolizing the act of wrapping one’s heart and head with sincerity and modesty. The idea was born out by two sisters with a mission to challenge traditional notions of feminity by brings unique materials that gives softness, breathability and moisture-wicking properties.